Wednesday 23 March 2011

Lexus hybrid debate


I planned and wrote content for a site hosting debate and discussion of hybrid technology and its impact on the environment.


Could your choice of car change the world we live in? What would be the knock-on effects of a global switch to hybrid cars? Join the debate.

Swapping heavily-polluting vehicles for hybrids could drastically reduce greenhouse gases, cleaning our cities for a healthier population.

If hybrid cars entered the mainstream, could we reduce our dependence on oil? And if so, what would the political ramifications be?

Hybrid cars could bring awareness and investment to clean technologies and green business. But where there are winners, there must be losers.


We believe hybrid cars could have a profound impact on global society, leading to significant shifts in lifestyle and generational behaviour.

Hybrid cars are not like other cars.

The widespread acceptance of hybrid cars could change our society and environment beyond recognition. A major green victory, it has the potential to boost investment and development of clean technologies while putting old energy under threat. The knockdown effect of this could be some serious geopolitical shifts regarding our reliance upon the Middle East. The proliferation of hybrid cars could have an astonishing impact on urban design, and cleaner roads would certainly lead to a reduction in hearing and respiratory disease.

Is the world ready for these changes? Hybrid cars may be an evolutionary step up in automotive technology, but it is not good enough to simply compare them to the traditional concept of cars. We want to encourage an informed analysis and public debate amongst the advocates and the sceptics of the new technology.

We've enlisted a panel of experts to give us their advice and opinions on various aspects of the hybrid debate. The debate will be left open to the blogging community, generating an open and honest discussion among the wider public.

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