Tuesday 22 March 2011

Levi's


I wrote copy for homepage campaigns, banner advertisements and an online shop. I edited content across the site, writing and taking photographs for street fashion and music features.



Madrid
As a balmy autumn descends on Madrid, fashionistas are flitting through the city’s shadows in timeless black layered on black. From raven-black lace to sultry gothic velvet and silk, these ladies are vamping it up with chic, timeless silhouettes – pencil skirts, cinched waists and gravity-defying heels. Mix matt and shiny separates for an up to date look; accessorise with statement jewellery and smoky eyes.

Krakow
It’s back to school for the hipsters of Krakow. Ties, v-neck jerseys and sensible shoes are making a serious comeback this fall. Pick up a second-hand blazer and wear it over a tank top with drainpipe jeans for the urban intellectual look, and a pair of thick-rimmed glasses never goes amiss – whether you need them or not. Push the look with a side parting and leather satchel. This is fashion at its cleverest.

Copenhagen
The cool kids of Copenhagen know how to work a scarf, and bare necks are truly out of fashion this fall. An unlikely hit over a festival-filled summer, the right scarf can lift an outfit from casual to classy. Girls in flouncy sparkling scarves are hanging onto the bohemian vibe, while snug, stripy wraps defy the oncoming chill and chequered layers give a sophisticated look.



Scouting for Girls
Emerging from childhood proficient in the arts of fire-building and citizenship, lifelong friends Roy, Greg and Pete pooled their Christmas toys, checked their compasses and set out to navigate the music scene. And the inevitable “girls” that entails. Their jaunty, golden songs of innocence and of experience have soundtracked the summer festival circuit, and they’re going to be setting hearts alight with their debut album and new single, She’s So Lovely.

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